Ask any programmer or even web design companies, they’ll tell you its’ the most saturated industries ever. Why do they refer web design as the most saturated industry?
This is because there are lots of people who are offering the same service in the IT market. Although it’s highly saturated, some offer more value added service such as SEO stands for Search Engine Optimization and some offers SMO stands for Social Media Initiative & Optimization.
What exactly is SEO and SMO?
Here i’m not going to elaborate in detail what’s SEO and SMO, simply because we have the internet with overloaded information on these terms.
SEO (Search Engine Optimization) for website are basically as follow. Optimizations in a Google friendly way for robot to crawl on your site.
- Permalinks
- Posts title
- Meta tags
It’s all about making your website easier for Google robots to do their job.
SMO stands for Social Media Optimizations, is the methodization of social media activity with the intent of attracting unique visitors to website content.
There are 2 types of social media optimization methods:
1. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
2. Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
Basically, it’s how you attract visitors to visit your website via Facebook Fan Page, Youtube, Twitter, Linkedin, Blogging
Do you provide SEO and SMO?
In most cases, web design companies do provide these services SEO and SMO … BUT..with an expensive charges.
We’ve been asked so many times about whether our company provide SEO and SMO. Our answer is always a NO. We provide only SEO optimizations, permalinks, metatag and not ranking to 1st page of google.
Reason is because we’re a startup company of 2 people : – a web developer and another person handles business development.
Many people doesn’t realise how much exactly is a “real” SEO and SMO charges. It can sky rock till a amount you wouldn’t want to spend.
I’ve heard a friend telling me about freelancer who offers both website and SEO & SMO packed into one package of an affordable price. It’s hard to believe but its true and can they deliver both to their clients. No.
They can only optimized your webpage to be easily crawled by google robots. As for SMO it’ll take more staffs to run a Facebook Fan Page, Twitter Page because all these involves interactions.
Do you have any idea how much salary you’ll need to pay for a social media employee to handle all these? Its about RM4500 – 8000 per month.
I want my website to appear in Google First Page
9 out of 10 clients wants to appear on Google First Page. Ever heard of Google saying “Content is King”. Clients wanted a website at the same time they want SEO, SMO at the same price for setting up a website? Is this possible?
Do they really know how much does a SEO cost?
In order to appear on Google First Page, you’ll need to meet a certain criteria
Keywords – Choose your keywords, analyse it, place into your blog or website page
Backlinks – Comes from other websites with authority, not the lousy ones
Injecting to other websites – Input keywords into forums. Free boards, directories
Warning: Injecting to other website or in other words spamming a forum or other people board is unethical way. Doing this will have your email or hosting or even website being blacklisted.
Continuation of this here http://probudgetwebdesign.com/blog