“Colors, like features, follow the changes of the emotions” – by Pablo Picasso.
Yellow colour brings about anxious feelings, while blue color makes you calmer and more relaxing.
An experienced website designer long understood this theory how color can dramatically affect visitor’s moods, feelings and emotions on your site. It’s so powerful that it will influence buyers to purchase from you!
Certain colors for example red will raise blood pressure, increase your metabolism or even causes straining to those who reads from your site. However, feelings about a certain colors can be very personal and often comes from your own personal experience, culture and other elements.
Western countries prefers color white to represent a sense of purity and innocence, however in Eastern countries it symbolize mourning.
Colors do affect us in many ways, both mentally and physically, consciously and subconsciouly. Studies have shown about 60% potential customers will accept or reject a product or service based on colors impression on a website.
Take a look at how Apple’s color stand out from the rest of their competitors. Steve Jobs, Apple’s past CEO calling up Google who was in the middle of church service to ask him to change the second ‘O’ in Google Logo because it doesn’t have the right yellow gradient as seen on the iPhone.
“Hey Steve – this is Vic”, I said. “I’m sorry I didn’t answer your call earlier. I was in religious services, and the caller ID said unknown, so I didn’t pick up”.
Steve laughed. He said, “Vic, unless the Caller ID said ‘GOD’, you should never pick up during services”.
I laughed nervously. After all, while it was customary for Steve to call during the week upset about something, it was unusual for him to call me on Sunday and ask me to call his home. I wondered what was so important?