The fan page for popular potato chip brand Pringles stands out mostly for its great use of video and i particularly like their “Overshared” button. This button tells the other users whether they have “overshared” or blap too much in their status updates. User can download either in Firefox or Chrome button. Other than that, joined members can review and rate 1 to 5 stars for this products. Someone commented pringles sold in malaysia taste horrible compared to those imported ones. I wonder which flavour did he tried…
Pringles Fan Page – 3,149,292
The Coca-Cola fan page offers loads of videos and photos of workers at the company, photos of Coke fans, Coke products from all around the world, and pictures of old Coke nostalgia. They are donated $1 to the Ocean Conservancy per picture under “Live Positively campaign” if members join this pledge by changing their profile picture to wear an underwater image. Coca-cola will donate $1 per picture up to a total of $200,000 to the Ocean Conservancy between now and May 12, 2010.
Coca-cola Fan Page -5,424,848
Starbuck engage with the members around the world and allowing them to choose their favourite countries to share their latest updates. In addition, events are filtered by countries thus allowing members to pre-plan their events beforehand and that is reflected in the Starbucks fan page. The page incorporates great videos, varied content, and has active engagement with the fans. But what makes it truly exceptional, is its use of status updates, members are allow to post their photos into Starbucks wall in their preferred country!
Starbuck Fan Page -6,999,198
The Adidas fan page offers all active fans, contest, videos, pictures and notes. What makes them different are features celebrities wearing their collections via mtv video on their fan page wall. There is one interesting feature you can see in Adidas fan page, “Your Area” tab, showing countries such as South East Asia, Hong Kong, US, Mexico, Chile, Croatia, Argentina and more for members to catch-up with the latest local news, events and promotions from adidas Originals.
Adidas Fan Page -2,787,855
The Red Bull fan page distinctive features are its Red Bull Web TV which runs 24/7 globally on from action sports and motor sports to music and lifestyle. There seem to be only Red Bull posting on their wall and members are refrain to post on their wall. Red Bull incorporate jobs listing into their Facebook fan page making it easier for members to view their latest jobs offer. Also included athletes twitters into their fan page. Other than that, Redbull share with members some of Drunkish calls received from their toll free no on their cans. Perhaps some of their member will enjoy their games, as for me, i am not so much into games.
Redbull Fan Page -2,742,081
Other brands in Facebook
Kentucky Fried Chicken – 1,441,145
McDonald’s – 2,178,084
Zara – 2,436,413
Walmart – 1,031,446
Pizza – 5,096,543
Oreo – 4,486,365
Skittles – 4,366,044
Nutella – 3,835,979
Ferrero Rocher – 2,641,067
Toblerone – 1,704,314
Subway – 1,548,879
Puma – 1,537,516
Finally….
Most big companies now realize the potential of social network and their impact on their brands and so forth. Engaging with consumers will enable companies to realise what’s there to add on and whats to reduce to boost up their sales figures and branding. In addition, consumer are smarter in choosing products and services and are more into environmental conservation of nature and animals protection. Thus companies need to constantly engage with people from all walks of life and encourage healthy discussions, provide quality, regular content and most importantly, knowing how to handle a situation when things goes out of hand. If you come across any Fan page which you think interesting, share with us in the comments.
Resources:
Brandirectory.com
Facebook Pages List
Statistics.allfacebook.com