When your company create a Facebook page, it doesn’t just lie there, you will need to participate in these constant conversation in your Facebook page.
Facebook page isn’t just a fun place for companies. It’s a place that could leave a bad image for your whole brand name in just a few seconds or it could uplift your corporate brand. Thats the power of social media of our new generation.
About 10 hours ago, Chocolate-maker Nestle posted an innocent request on its Facebook page: Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted.
The reaction from more than a few followers: Don’t tell us what to do, Big Brother! Nestle’s response: The logo is our intellectual property. This is our page, we set the rules. You don’t like it? There’s the door.
In other words, whoever manage Nestle’s Facebook page responded in a sarcastic way to the posters. Here’s an conversation…
The issue here is Nestle trying to moderate it’s Facebook page, but it’s very common for people to alter a company logo and use it, and it’s definitely not an IP issues. It’s a compliment to use it infact.
Never ever insult your customers, especially in online social page. They could bring your company down.
Though all big companies (Google, Microsoft, Starbucks, Pizza Hut to name a few) have an active presence on Facebook, it’s mostly one-sided talk and you rarely see them conversing with fans.
Could having a conversations with fans bring negative impact to the company’s image? But again, publishing news about products and service is just not enough, it must be a 2-ways to build a great organisation.
Nestle, on the other hand, is more actively involved in the conversations with its fan but it seems like the moderator wasn’t able to handle the situation fairly well and causes much frictions.
Check out this website
Your Nestle comments won’t get deleted here
Have a break? from Greenpeace UK on Vimeo.